Our value
You may be wondering: Don’t we mean values, plural? No — we mean singular. As you know by now, Octav is the aud agency — agents for your audience. Which means we have exactly one core value:
Honor your audience
Honoring your audience is not just job one for us — it’s Job Only. Which is great news for your budget. Why?
Flashback to the bad old days
Well, in decades past, advertising agencies really did need to spend a lot of money on their offices — for a few reasons.
First, production equipment was large and expensive. So everyone who shared that equipment needed to work near that equipment.
Second, communication was cumbersome. So things moved more quickly if the creative staff was in the same building as the production staff and the suits.
Finally, that building needed to be attractive and comfortable, because the advertising agencies couldn’t host meetings in a coffee shop — coffee shops in those days actually got crabby if guests stayed at a table for too long without ordering enough stuff. (Remember that?)